Identity · Automotive · Namur area
JN Automobiles
A dealer whose showroom features RS6s and AMG GTs deserved a brand worthy of its stock. Monogram, system, guidelines: an identity that earns trust before the first test drive.
Role
Art direction & identity
Sector
Car dealership, Namur area
Year
2026
Deliverables
Logo, variants, brand guidelines
The context
JN Automobiles sells used cars, and the used-car market runs on suspicion: before buying, people look for a reason to trust. The dealership had solid ones: a member of the TRAXIO federation, a 96-point inspection, a full warranty extendable to three years.
Its image told a different story. Italic “sport” lettering, a car silhouette, a bright red: generic codes shared by dozens of garages, for a stock that lists Audi RS6s and Mercedes-AMG GTs.
The approach
Rather than talk speed, talk seriousness. The identity borrows the codes of premium dealerships: a serif JN monogram, “AUTOMOBILES” in widely spaced capitals, a fine rule to sign it off.
The palette holds three tones: a deep black, white, and a burgundy replacing the bright red of the old logo, denser, more “house”.
Before / after
From garage codes to dealership codes.
The system
A brand that holds at every size.
Primary version, icon, favicon, colour, black and white variants: every use has its file, and brand guidelines with a usage guide set the rules. Sixty files delivered, from vector artwork for the storefront to a 32-pixel favicon.
Palette
Black
#111111
White
#FFFFFF
Burgundy
#5C1420
96
inspection points on every car. The identity finally had to say that seriousness.
An identity does not sell a car. It makes people want to push the door open, and believe what they read once inside.
Something in mind?
If your image hasn't caught up with what you sell, let's talk.
or write to me: hello@ostrega.be